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Design for Social Innovation

Play with a Purpose

Design Leader with 10 years of experience creating 30+ award-winning digital innovations for social impact. Passionate about designing interactive systems and digital public goods that enhance child and youth well-being, agency, and access. 

Track record of scaling digital solutions across AI-based games to low bandwidth chatbots within national youth ecosystems across ~40 countries. Worked with UNICEF Innovation Office, UNESCO MGIEP, and WHO to reach 3M+ learners.

product strategy    emerging tech for good     design futures     child ux

Featured Work

As the global product and content lead, scaled the platform to 37 countries reaching 2.1 million children & youth. Through partnerships and participatory design with youth,ministries, donors and country offices, led national adoption of the platform in 9 countries. Managed a team of 5, a budget of $3M and led pilot initiatives in AI and blockchain integration. Localised FunDoo in 15 countries with global completion rates of 89% in areas of health, careers, NCDs, climate, digital & financial literacy.

 

product leadership  innovation scale • localisation AI for good

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Led the product design and development of an award-winning storytelling app
in Hindi 
that aims to improve grade level
reading skills for 4-12 year old children living in under-served areas. 

 

The app packs 30+ animated stories and games on themes of gender equality, equity, culture, heritage, maternal healthcare and kindness. Read more 

 

design leadership  ui/ux • game design 

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Co-designed and co-instructed 16 students a 50 hrs
curriculum called 'Playing with Play: People, Pieces, Places,
Phases, and Purpose,' which produced 50+ projects.  

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learning design • course delivery • curriculum design

As a part of UNESCO MGIEP's Games for Learning team, I developed 5+ thematic game-based courses that cultivate social-emotional learning skills of empathy, compassion, mindfulness and critical inquiry.
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game-based learning  instructional design • storytelling 

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Designed games for Miko.AI, a kids companion robot to promote cognitive, social and kinesthetic learning. 
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game design  user experience • storytelling 

Awards & Honors

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Led the product development of KathaKhazana mobile app that won the
mBillionth award across South Asia for innovation in storytelling and for creating India's first reading application in the early stage category during my tenure at Katha, India.
The award recognises social innovation across South Asia and is conferred by DEF, India, in collaboration with Facebook and World Summit Awards (WSA)

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World Summit Awards, 2018 

During my stint at Katha,
India - a non-profit in education and publishing house - as the Digital Products Manager,
the product KathaKhazana got nominated across the world in the "Education" category.

NASSCOM Social Innovation Forum, Shortlisted in the top 10 

In the early stage of development of the product during my stint at Katha, India,
I pitched and present a product strategy and innovation plan at the national event.

Women Who Design is a Twitter directory of accomplished women in the design industry across
the world. I was included in the list as "product manager" amongst other talented women.

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